Choosing the Right White
UX Research
A research-led color study that defined the right white for the Sukuk design system, balancing clarity, warmth and brand presence.
Client
Sukuk — Internal Research
Role
UI/UX · Visual Analysis
Date
Overview
A focused color study exploring which white best supports clarity, warmth, and visual balance across the Sukuk investor portal
The Challenge
Subtle shifts in white tones can change how the brand feels, its clarity, contrast, and overall visual harmony within the Sukuk design system.
Approach
Tested multiple white tones across key UI components
Evaluated how each shade affects visual hierarchy and comfort
Reviewed contrast, warmth, and brand alignment
Compared screen samples across desktop and mobile for consistency
Findings
#F5F5F5 offered the strongest fit: a clean, neutral white that enhances clarity, strengthens the Sukuk brand presence, and keeps the interface calm and cohesive.
