GradUnity

Overview

GradUnity is an AI-powered hub that brings structure and clarity to university graduation projects. It gives everyone involved one shared workspace, with smart guidance at every phase, instead of scattered files, chats and deadlines.

My Role

Design Team Lead for a team of four. I led the design direction end to end: UX research methods, user flows, the visual identity and branding, and the design system behind the product.

The Challenge

Managing a graduation project is often scattered and stressful. GradUnity had to serve three different sides of the process in one product, and integrate AI in a way that feels helpful and trustworthy rather than complicated.

Process

• UX research to understand the needs of each user group and where the current process breaks down.

• User flow analysis to map every phase of a project and design clear paths through it.

• Prototyping to explore and refine the experience quickly before development.

• Usability testing to validate the flows with real users and iterate on what didn’t work.

Key Decisions

• Built a scalable design system that keeps all three sides of the platform consistent.

• Designed the AI integration around guidance at the right moment, so it supports users instead of overwhelming them.

• Made data-driven, user-centered decisions, using research and testing results to settle design trade-offs.

• Created the full brand identity, giving the product a clear and confident presence.

Impact

• Strong recognition from the university and investors.

• Led to multiple investment opportunities for the project.