Sukuk Investor Portal

Overview

Sukuk’s investor portal is where investors review new issuances, track their portfolio and make financial decisions. I led the research and design of a full revamp, turning an inconsistent experience into a clear, user-centered platform built around how investors actually work.

My Role

Lead Product Designer and UX Researcher, working directly with the Product Owner. I owned the project end to end: research, information architecture, user flows, UI design and validation.

The Challenge

The original portal wasn’t built around its users. Flows were long and inconsistent, screens followed different patterns, and everyday tasks took more effort than they should. At the same time, the product was moving from a mobile experience to the web, which called for rethinking layout and navigation rather than stretching mobile screens.

Research

• User interviews with investors to understand their goals, pain points and how they make investment decisions.

• Affinity mapping to turn interview findings into clear themes and design priorities.

• A/B testing to compare design directions and validate decisions with real user behavior.

• Mobile-to-web analysis to understand how key tasks translate across devices and where a larger screen adds value.

Key Decisions

• Restructured the information architecture around investor priorities, so the most important information comes first.

• Redesigned the core flows end to end to remove unnecessary steps and friction.

• Designed a true web experience that uses the extra space for at-a-glance dashboards instead of scaled-up mobile screens.

• Created consistent components, spacing and typography so every screen follows one visual system, designed Arabic-first with full RTL support.

Impact

• 60% increase in customer satisfaction (CSAT).

• Wide positive feedback from users on how much easier the portal is to use.

• A portal that went from inconsistent and hard to navigate to a coherent, user-centered product experience.